Written by Amanda David
Not making it to the flower show this year? No worries – Cadogan and the Royal Horticultural Society (RHS) have brought the Chelsea Flower Show out into the local streets once more with Chelsea in Bloom, back for its 20th anniversary.
Chelsea in Bloom, the world-class floral art show and London’s largest free flower festival will return this spring with the theme ‘Flowers in Fashion’. Celebrating its 20th year, the streets of Chelsea will be transformed with floral creations once again, adorning the frontages of more than 115 businesses, shops and restaurants, from Ralph Lauren and Hackett, to Brunello Cucinelli, RIXO and Temperley London, with inspiration taken from iconic fashion movements, style icons and muses, and honouring Chelsea’s legacy as one of the world’s most stylish destinations. This year’s charity partner will be the British Fashion Council Foundation, championing the next generation of creatives and designers.
Produced by Cadogan in collaboration with the Royal Horticultural Society (RHS), Chelsea in Bloom extends the Chelsea Flower Show out into the local neighbourhood. Large scale installations will spring up across the area inspired by the ‘Flowers in Fashion’ theme, including giant yellow wellington boots under a sea of umbrellas, a tongue-in-cheek celebration of the British weather and nod to the Sloane Ranger on Sloane Square; a 4m high punk’s head with striking floral mohawk on the King’s Road; a stylish handbag and a spectacle of the roaring ’20s at Duke of York Square.
In honour of its recent transformation into a beautiful 1km green boulevard, Sloane Street will also boast three beautiful displays, including giant Elton John-inspired sunglasses and a model in a couture gown promenading, with a nod to local heroine Jane Austen. You can find details of tours and a map of the businesses taking part on the website.
This year, Chelsea in Bloom will partner with two special charities. In support of the British Fashion Council Foundation, supporting the growth and success of the UK fashion industry through education, mentoring and talent development, visitors will be able to pledge donations throughout the week and purchase exclusive event t-shirts, with all profits going to the charity. Chelsea in Bloom will also be working with The Confetti Club for a third year, granting another life for leftover fresh petals to turn to confetti, then sold to raise funds for Cancer Research UK.
In its most sustainable year yet, floral foam has been banned from use within displays. This change not only supports the RHS in their efforts to promote responsible floristry, but promises visitors an exciting opportunity to discover true creativity in participants’ designs.
Gold, Silver, Bronze and Merit awards will be awarded to participants by RHS judges alongside Lifestyle judges, in addition to the top awards for ‘Best Floral Display’, ‘Highly Commended’ and the ‘Innovation Award’, with winners announced on Tuesday, 20 May 2025. Voting for ‘People’s Champion’ is decided by the public and the only voting will open from 5pm on Monday 19th and close at midnight on Thursday 22nd – please vote for your favourite!
Organisers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.