Written by Amanda David
Film and TV fans will be transported into an immersive world from Wednesday 25th March as a free HBO Max themed experience opens in London, showcasing the content that will be available via the new, premier global streaming service from Warner Bros. Discovery which launches 26 March.
Fans can journey through some of the world’s most iconic TV and movie moments from checking in at The White Lotus, stepping into an unforgettable Friends scene and appearing in the magical world of Harry Potter.
The 6,500 sq ft HBO Max Experience will launch in the heart of London’s Piccadilly Circus from Wednesday 25 to Thursday 26 March 2026, with free entry tickets available to the public via Eventbrite.
With a wealth of fan favourite shows, movies and sports brought to life through immersive sets, prop and costume exhibitions and state of the art experiences, fans will be immersed in a world of smash hit shows including House of the Dragon, Sex and the City, The Last of Us and Friends whilst browsing props and costumes from well-known franchises including Batman, The Conjuring and Beetlejuice Beetlejuice.
A breathtaking projection mapped experience will bring to life Superman’s secret solace the Fortress of Solitude, inspired by James Gunn’s DC Studios’ summer blockbuster. Sports fans can step into the TNT Sports studio and take on the role of a football presenter.
For those who don’t manage to snap up tickets to the HBO Max pop-up experience, a collection of iconic TV and film props will even be appearing at famous London landmarks across the capital from Tuesday 24 to Thursday 26 March.
Fans are encouraged to look out for the world-famous FRIENDS sofa at the Piccadilly fountain, the Iron Throne and Balerion Skull at Potters Fields Park and even track down an HBO Max inspired food truck in Leicester Square, nestled between statues of Batman and Harry Potter.
Venue: Piccadilly Circus
Organisers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.