Buying flowers can be expensive enough – the thought of sending flowers in London can be enough to make your wallet wince.

Problem solved. If you’re looking for London’s best flower delivery option, we’ve got you covered: beautiful bouquets for under £35, same day or next day delivery and some very special discount codes to save you money. Perfect for Valentine’s Day, Mother’s Day, birthdays, congratulations, or just to show you care.

Here are a couple of options you might see when buying flowers online:

  • Add-ons: These are additional items you can buy and have delivered along with your flowers, including vases, champagne, chocolates, balloons, scented candles or teddy bears.
  • Letterbox: Flowers packaged in a box that can be posted through a letterbox; this is a useful option if you can’t be sure the person will be at home to accept the delivery. They usually arrive in bud, so your flowers will last longer too.
  • Subscriptions: Have flowers delivered regularly, for example every month. Personally, I think this is a lovely way to treat yourself and you don’t need to have Elton John’s florist budget; check out the options below.

Summary Of Discounts For Sending Flowers In London

Full details on each brand and their offerings below, but here’s a quick summary of the companies we reviewed and a few discount codes give your bouquet budget a helping hand.

BrandPrice RangeLetterboxSubscriptionsDiscountCodeLink
Bloom & Wild £YesYes20%AWBRV20click here
Clare Florist£NoYes12%FLOWERSLCclick here
Flowers & Plants Co£NoYes20%LONDONCHEAPOclick here
Flower Station ££NoNo click here
Flying Flowers£YesYesFree chocolatesFREECHOCSclick here
Freddie’s Flowers£NoYes* click here
Serenata Flowers£YesYes5%SERENATA5click here

* Subscription only service

Bloom & Wild

An established company that has excellent online reviews, with a good selection of bouquets under £35 and a range of London delivery options. You can search by occasion and by colour theme – white, pastels or bright.

Add-ons: chocolates, candles, teddy bear
Discount: Enter code AWBRV20 for 20% off your first order
Delivery: Free next day delivery for orders placed before 10pm; letterbox
Subscriptions: Yes
click here to buy

Bouquet of flowers for sending in London
“Oriental Charm” bouquet from Clare Florist | Photo by Clare Florist

Clare Florist

Most of their bouquets are under £35 so you will be spoilt for choice; check the Special Offers tab on the website for discounts on some bouquets.

Add-ons: chocolates, teddy bear, vase
Discount: London Cheapo readers can enter discount code FLOWERSLC for 12% off any bouquet (valid until April 30th 2022)
Delivery: Free next day delivery for orders placed before 12 noon; some ranges available on same day delivery
Subscriptions: Yes

click here to buy

Flowers & Plants Co

This could be the cheapest way of sending flowers in London; Flowers & Plants Co have plenty of bouquets under £35, and even under £25 – and that’s without the special London Cheapo flowers discount code. Too many to choose from? Filter results by occasion, flower type or colour.

Add-ons: champagne, chocolates, balloons
Discount: London Cheapo readers can enter LONDONCHEAPO for 20% off, excluding delivery charge (valid until Dec 2023)
Delivery: Same day flower delivery in London for orders placed before 6pm; next day delivery for the rest of the UK
Subscriptions: Yes
click here to buy

Flower Station

Very little under £35 but if you can stretch to £40 you’ll get more choice. Note for the forgetful; if you need to buy flowers for someone right now, their florist shop near Baker Street is open 24-hours; they even have a drive-through service. If you’re desperate (and happy to pay the fare), they will put the bouquet in a cab.

Add-ons: chocolates, balloons, teddy bear
Discount: N/A
Delivery: Three hour/same day flowers delivery in London for orders placed before 6pm, next day UK delivery.
Subscriptions: No
click here to buy

Flying Flowers

Most of their bouquets are under £35 – in fact, there is a decent selection under £25. They also mark which bouquets are scented, which is a nice touch. And who doesn’t like free chocolate? Sending flowers in London has never been so affordable.

Add-ons: chocolates, teddy bear
Discount: Free chocolates – enter code FREECHOCS at checkout
Delivery: Same day delivery for orders placed before 3pm; next day for orders placed before 5:30pm weekdays or 11:30am Sunday; letterbox
Subscriptions: Yes
click here to buy

Freddie’s Flowers

If you’re looking for a flower subscription service, this is a great place to start. You can have flowers delivered weekly or less frequently, pause or cancel your subscription at any time and boxes include not only gorgeous seasonal flowers but guides to arranging them.

Add-ons: N/A
Discount: N/A
Delivery: Subscription only – please note that this is not a letterbox delivery.
click here to buy


Serenata Flowers

The letterbox flowers are all under £35, with a range of bouquets less than £30 collected together under a tab on their website.

Add-ons: N/A
Discount: Enter the discount code SERENATA5 for 5% off
Delivery: Free next day delivery for orders placed before 9pm weekdays or 8pm weekends; letterbox
Subscriptions: Yes
click here to buy

Written by:
BIO: Freelance writer, flâneuse and former blogger at London Girl About Town, Amanda is dedicated to sharing the latest on London's restaurants, bars, hidden quirks and general wonderfulness.
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